Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of pay per click advertising, contextual advertising, and paid inclusion. Wharton Business Foundation's SEM strategy gets proven results.

Potential customers searching for your products or services see your ad on search engines like Google or Yahoo!, click your ad (which appears to the right and sometimes above relevant search results), and be directed to your website where they find critical buying information about your business, products or services. Wharton Business helps you set a monthly budget that is spent, per click, when potential customers click on your ad.

Your business's information will be shown on popular search engine networks, like Google and Yahoo! with other paid advertisers in the sponsored links section.

Search Engine Marketing turns searches into leads. Wharton Business's Google AdWords® and Yahoo!® specialists will design ads that appear to the right and sometimes above relevant results on search engines. When potential customers search for your products or services and click on your ad, they will be directed to your website. Your website tells the customer how to take the next step towards a purchase.

See an example below: