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| SEO/SEM | Social Media | Web Site Design |
Our Natural Search Engine Optimization Methodology
We use the most advanced internet marketing tools available to professional search engine marketers. Wharton’s Organic SEO methodology is designed to identify the steps necessary to move quickly from the planning stages through implementation in order to get you measurable results in as short a time as possible.
Search Engine Optimization Methodology
Research and Analysis
1) Keyword Phrase Research
Using specialized search engine analysis tools; Wharton works with you to develop the ideal set of keyword phrases for promoting your website. We examine the content and business model of your website and cross-reference that against the most relevant search terms used by web searchers.
Using specialized search engine analysis tools; Wharton works with you to develop the ideal set of keyword phrases for promoting your website. We examine the content and business model of your website and cross-reference that against the most relevant search terms used by web searchers.
2) Baseline Search Engine Traffic Report
Using your web traffic software reports or through online access Wharton Business Foundation analyzes your current natural search engine traffic statistics
Using your web traffic software reports or through online access Wharton Business Foundation analyzes your current natural search engine traffic statistics
3) Baseline Search Engine Ranking Report
Using your approved keywords, we run an extensive search engine ranking report detailing your website ranking positions among the top 10 search engines (accounting for 98% of all search engine traffic).
Using your approved keywords, we run an extensive search engine ranking report detailing your website ranking positions among the top 10 search engines (accounting for 98% of all search engine traffic).
4) Competitive Analysis Report
Wharton uses approved keywords to run similar search engine ranking reports against your top 3-5 competitors.
Wharton uses approved keywords to run similar search engine ranking reports against your top 3-5 competitors.
5) Pages Indexed Report
We determine and report to you the number of pages on your website found within the major search engine databases. These databases include Google, Yahoo, MSN and Ask Jeeves. These databases power the major search engines like AOL, Altavista, AllTheWeb, and more. This information is vital in understanding which sections of the your site are being indexed by various search engine spiders.
We determine and report to you the number of pages on your website found within the major search engine databases. These databases include Google, Yahoo, MSN and Ask Jeeves. These databases power the major search engines like AOL, Altavista, AllTheWeb, and more. This information is vital in understanding which sections of the your site are being indexed by various search engine spiders.
Natural Search Engine Optimization
Overview
Using our research and analysis, Wharton Business Foundation will create optimization suggestions for key pages within your website.
Using our research and analysis, Wharton Business Foundation will create optimization suggestions for key pages within your website.
Optimization Elements
After careful selection of relevant keyword and keyword phrases per page, we construct search engine friendly HTML code, including page unique Titles, META Descriptions, ALT Tags, and Navigation and Link Structures which include:
After careful selection of relevant keyword and keyword phrases per page, we construct search engine friendly HTML code, including page unique Titles, META Descriptions, ALT Tags, and Navigation and Link Structures which include:
- Examination of internal linking structure including the selection of link names and titles.
- Proper site navigation including linking strategies such as addition or modification of a site map.
- File and page name structuring.
- Write additional content if needed for your web pages
- Generate articles and press releases as needed to boost your rankings
In addition, we closely examine your web page body content and have our copywriting team generate “smart” website copy that will engage both your prospective customer as well as the search engines.
Link Popularity and Link Network Quality Consulting
A major portion of internet marketing is inter-website linking. Building inbound links is the bread and butter of SEO. Complimentary yet non-competing business’s websites will be actively sought for link exchanges. Quality incoming links are essential for continued search engine placement. The exchanges consist of a mutual agreement between the two web site owners. Link exchanging serves as credibility factors and helps boost your rankings in search engines. We will both contact and secure incoming links from other website owners. We also build inbound links to your site by adding your site to our list of select, directories that pass PageRank back to your site. Finally, we hand submit your links with keyword phrase anchor text and descriptions.
Post Implementation Reporting
Rankings
We begin the reporting process after all of the implementation is complete. Once ranking reports begin they continue to run on a monthly basis.
We begin the reporting process after all of the implementation is complete. Once ranking reports begin they continue to run on a monthly basis.
Traffic
Wharton monitors total search engine traffic and individual search engine referrers for your keywords. We provide ongoing Search Engine Consulting for the life of your campaign.
Your Account Management
You get your personal SEO Consultant dedicated to your account. Our expert SEO Consultants are experienced and educated on the lastest SEO marketing strategies. They carefully explain the entire process to you, and answer any questions that you may have, every step of the way.
You get your personal SEO Consultant dedicated to your account. Our expert SEO Consultants are experienced and educated on the lastest SEO marketing strategies. They carefully explain the entire process to you, and answer any questions that you may have, every step of the way.
Wharton Business Foundation’s search engine optimization services offer plans for organic search engine optimization, pay for inclusion/Pay Per Click search engine marketing, PPC management, linkage campaigns and directory inclusion campaigns. Give us call today for a professional search engine marketing consultation. For more information Contact Us or for NO COST, NO OBLIGATION, ABSOLUTELY NO PRESSURE telephone consultation call us at (888)4-WHARTON (494-2786) ext.17.
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